Tuesday, March 1, 2011

Social Media.....Hype or Money Maker?

Social Media….I’m guessing you’ve heard of it? If not, you wouldn’t be reading this post.

Today’s information explosion is growing exponentially, fueled by sites like Facebook, Twitter, Yelp, Digg, MySpace, YouTube, Flicker, and thousands more. Sure, we all enjoy using them, but are they really a way for businesses or individuals to capitalize on the growth and actually earn some income?

I’m going to spend a little time and give my take on the trends.

People typically begin slow in the social media world, usually by opening a Facebook account because one of their friends has told them it’s the trendy thing to do. Some people start with a Twitter account. It really doesn’t matter.

If you’re looking to get return on your investment (ROI) you need to start by building your social “Brand”. How do you accomplish this? You’ve already started by opening your personal gateway to the social environment by using Facebook and/or Twitter.

Next step is to gain followers or friends. How do you do that? It takes a bit of effort but everyone can do it…start “tweeting” on your Twitter account. You can either write your own comments or “re-tweet” someone else’s. You can also “tweet” an interesting article that you find. I think the best approach is a combination of the 3. Be creative. Add picture to your tweets, using free app’s like YFrog or Twitpic. Remember, people like to read interesting stuff and you’re competing with millions of others for their time. Get to know your audience.

Once you successfully accumulated a following, keep expanding it by adding other means of communication to your social toolbox by creating a personal or professional blog. The Huffington Post is today’s #1 rated blog (Technorati research http://tinyurl.com/yg5gxnv). The Huffington Post (@HuffingtonPost) has more than 800,000 followers on Twitter. While this may not be the biggest Twitter following (according to TwitterStats, that would be Lady Gaga with more than 8,400,000 followers http://tinyurl.com/ddjtdd ), it has led them to being the most viewed blog on the internet.

Now that you have your blog, begin posting it on Twitter and Facebook to gain even more exposure to your brand. The more exposure your brand gets, the easier it becomes to monetize it. Think of the Dunkin Donuts “Keep it Coolatta” social campaign…..







The campaign incented the public to snap pictures of themselves and post them on the Dunnkin Donut Fan Wall on Facebook to win prizes including air conditioners, Jet Blue vouchers, Flat screen TV’s and more.

The reaction was fantastic and generated more than 20,000 additional followers for Dunkin Brands.

There are lots of companies out there today who are looking for heavy traffic “brands” where they can place advertisements for their merchants’ products. By partnering with one of these firms, you can start monetizing your brands and get your ROI flowing. To find some of these companies, simply Google or Bing “digital advertising affiliate programs” and you’ll find dozens of them.

Do your research, pick one, and you’re on your way to increased ROI…….all through today’s information explosion of social media.

To learn more on how to use social media to grow your business, contact me at Dave@socialstrategy1.com or @davehanron on Twitter

16 comments:

  1. A great lesson by this article that instead of wasting time here and there on the facebook and other apps make your blog and influence others to follow this by creating up your positive image and students can check https://allessayvikings.com/best-essays-com-review/ to get quality work. You must have your own identity and brand to impress others.

    ReplyDelete
  2. this is really nice to read..informative post is very good to read..thanks a lot! smm panel

    ReplyDelete
  3. Thanks for sharing this best stuff with us! Keep sharing! I am new in the blog writing.All types blogs and posts are not helpful for the readers.Here the author is giving good thoughts and suggestions to each and every readers through this article.Quality do my assignment for me of the content is the main element of the blog and this is the way of writing and presenting.

    ReplyDelete
  4. I’m usually to blogging and i actually appreciate your content. The article has genuinely peaks my interest. I’m going to bookmark your web page and maintain checking for new details. cheap assignments help I am looking for some good blog sites for studying

    ReplyDelete
  5. I believe this will help your website become more organized because you have decided to set a part on this site for the inquiries regarding tax and as well as the helpful discussions. To be honest, this is one of the few sites that are doing this kind of strategy. Also, I think that this will not only benefit your clients or the potential ones but you most especially woocommerce customize product because you will be able to see the questions easier.

    ReplyDelete
  6. It was a very good post indeed. I thoroughly enjoyed reading it in my lunch time. Will surely come and visit this blog more often. online assignment writing Thanks for sharing. There are so many fun and exciting things to do and experiences around the world that I thought I ‘d put together a list of favorite things to do for all travelers.

    ReplyDelete
  7. All the contents you mentioned in post is too good. I will keep it in mind, thanks for sharing the information keep updating, looking forward for more posts. People who are looking for dissertation help can visit PhD Dissertation Writing Services

    ReplyDelete
  8. Amazing blog it is very helpful and informative content Agents of Shield Chloe Bennet Jacket good work. Keep it up.

    ReplyDelete
  9. I will always let you and your words become part of my day because you never know how much you make my day happier and more complete. There are even times when I feel so down but I will feel better right after checking your blogs. You have made me feel dissertation writing help so good about myself all the time and please know that I do appreciate everything that you have

    ReplyDelete
  10. Thanks for sharing this best stuff with us! Keep sharing! I am new in the blog writing.All types blogs and posts are not helpful for the assignment writing help readers.Here the author is giving good thoughts and suggestions to each and every readers through this article.Quality of the content is the main element of the blog and this is the way of writing and presenting.

    ReplyDelete
  11. I'm so happy with the topic that is really useful for the readers. You can get a great business opportunity if you visit our SMM Panel.

    ReplyDelete
  12. This comment has been removed by the author.

    ReplyDelete
  13. It was so good to see you acknowledging this topic, it really feels great. Thanks for sharing such a valuable information which is very hard to find normally. I have subscribed to your essay helper uk website and will be promoting it to my friends and other people as well.

    ReplyDelete
  14. This comment has been removed by the author.

    ReplyDelete
  15. Well, I guess each platform has its strengths. Instagram and You tube are some of the best platforms for making money. Many businesses were growing and promoting themselves with the help of social media platforms. I want to submit my essay projects on time. For this, I want to hire cheap essay writing services.

    ReplyDelete
  16. this blog is totally mind blowing where i get bussines for my website like i am working for IT sector cost effective IP phone solutions
    https://netraclos.com/it-infrastructure/

    ReplyDelete