Saturday, June 4, 2011

Buttons, Buttons, & More Buttons --Where Does It Stop?

Buttons, buttons, and more buttons……..
First we had the “Follow Me” button from Twitter.  Originally, this button would link a reader to a Twitter account and you would have to manually follow the individual or business.  This button did allow readers to easily link an individual to their personal Twitter account and follow their tweets. It simply was a two step process.  You see this button on virtually everything these days, from blogs, to news articles, to corporate websites, to TV shows and movies.
Shortly after the “Follow Me” button, Twitter announced a new “Follow” button which eliminated the two step process and automatically starts following the individual or business without ever leaving the web page.
Then there is the “Tweet” button.  On August 12, 2010, Twitter launched the “Tweet” button.  This button allows you to share links directly from the page you’re on. When you click on the Tweet Button, a Tweet box will appear -- pre-populated with a shortened url link that points to the item that you’re sharing.  This made the act of tweeting something much more simple.
The buttons don’t end with Twitter.  Facebook has gotten into the act with their “Like” and “Share” buttons.  On April 21, 2010, Facebook announced the new “Like” button which allows users to show their approval of any piece of content on these sites with one click. You can also include a little note saying why you like the item.   The “Like” button has basically replaced the “Share” button.

On June 1st, 2011, the social media company Klout launched it’s “+Klout” button which allows people logging into their dashboard to add “Klout” to any of their peers spheres of influence like social media, technology, music, films, sports, etc.  Each day, Klout users get 5 “+Klout’s” to add to whomever they wish.
Google has jumped into the fray with it’s “+1” button.  This allows users the add their support to any article or website they visit, helping to push the site up in Google’s SEO ranking.  As Google’s web crawlers scour the web, they  will see the “+1’s” on sites and place them higher on their credibility scale.

Don’t forget Linkedin.  They don’t want to be left out of the button craze.  Linkedin has the “Linkedin Share”, “Login with Linkedin” and “View My Profile on Linkedin” buttons.

Digg, the social news website, has the “Digg This” button where you vote for the content of an article, pushing it up higher on the distribution pages.

Bottom line here is every social media type site we have been exposed to is trying to find ways to get it’s presence included on as many sites as possible.  It’s too early to tell if there is any type of underlying data mining going on with these buttons.  Are they recording topics we “Like” and “Digg” for future marketing purposes?  The official responses to this may be “no” but do we believe it?  I really want to as I enjoy the social media world and find the more social intelligence I’m able to gather, the better off I am.
But remember, the use of these buttons is exploding in volumes.  According to a May 24, 2011 interview with Techcrunch Disrupt, Carolyn Everson, Vice President of Global Advertising Sales at Facebook, revealed that 50 million likes are clicked for brands each day.
I’m sure I’ve missed lots of buttons and would love to hear from my readers on any I’ve missed…I’d like to see how many we can actually come up with.


  1. Very informative and comprehensive Dave! Thanks for sharing. It will be interesting to see how the Google +1 will do against the "button establishment."

  2. It may get to the point that all these buttons will be information overload. Nobody likes there bottons pushed! These butons have become a good marketing device,but if averyone has a button they will loos there efectivenes and be awash with the others.
    Just some thoughts. Good information Dave.

  3. Thanks for the comment Jerry. Information overload is something we all need to be aware of. If we're not careful, we'll put so much info out to the public, that it will start to get tuned out.

    Take Twitter for example. It is one of the most popular social sites in the world, but let's be serious. Once a person begins following more than a few hundred people, are they really able to effectively follow their "tweets"? I think not.

    The info buttons are heading in the same direction.

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