Tuesday, May 18, 2010

"How Are You Perceived?"

In today’s ever evolving cyber-space world, your business’ brand and reputation are more important than ever. Gone are the days of the Consumer pulling out the “Yellow Pages” and searching for a company to provide a service or product. In the good old days, Consumers would often buy from the company who they perceived as the “Biggest” and Best”. This selection process was very often driven by the simple process of buying the biggest Yellow Page ad your company could afford, positioning your company on one of the first pages of a particular service or product section in the Yellow Pages. I’m sure all of us know at least one person who sold Yellow Pages ads (and they made a lot of money doing it too!) This process was the first of many evolutions, leading to today’s practice of Search Engine Optimization (SEO). This is simply the process by which companies move their web sites to the first few pages of the various search engines like Google and Yahoo which are so widely used today. Do you know what is being said about your company, your employees, your customer service group or even the CEO? Brand awareness is a necessity in today’s market. You’ve worked hard to build your company’s reputation which is GREAT. But don’t stop there. Take the next step and bridge from your successful effort in building the brand and let’s bridge the gap between marketing and new sales. Do you know what your competition is doing? New sales campaigns or promos? Did they just hire a “heavy hitter” for their sales team? All of these items are extremely important to running a profitable and growing business. How do you keep on top of all this when you’re already working 12 hour days and can’t afford a full-time staff dedicated to monitoring your business? by using the tools available through Social Media…. Facebook, Twitter, and Linkedin are just a few examples of how today’s sales force is developing the key business relationships which drive both company growth and profits. All through the use of Social Media. Social Strategy 1 has developed the technologies, hired the expert analysts, and has created the outsourced solution for this problem. By “Listening”, “Learning”, and ultimately “Engaging” the Consumer, the Social Strategy 1 solution will help focus your staff’s attention on what can impact business the most. To see a demo of the Social Strategy 1 dashboard technology and to get a free no obligation analysis of how using Social Media can affect your business, please contact me at dave@socialstrategy1.com or 781-937-0420

1 comment:

  1. Building a good online reputation is really important if you want your company to achieve better sales through your website. Search engine optimization may be considered as the most effective tool in doing this.

    resell seo