Thursday, May 13, 2010

Social Media Continues to Evolve

According to today’s Yahoo Finance, , a Google executive said the number of people connected to the World Wide Web will nearly triple in the next ten years. According to Nikesh Arora, president of global sales and business development at Google, Web consumers will rise to 5 billion by 2020, compared with about 1.8 billion today. "We're going to have a's going to be very hard to find the information that's relevant to us," Arora said, adding that the Internet will contain 53 zettabytes, or 53 sextillion pieces of information, at that point. "The distinction between the offline world and the online world will go away," Arora said. Because of this ongoing expansion of the internet, social media will continue to evolve into the next generation of consumer support. Facebook, Twitter, Flicker, You Tube, Yelp, Google, Linkedin, Zoom, and Jigsaw are just some examples of websites developed to increase the ease in which consumers can voice their opinions on today’s businesses. As more and more consumers begin using the internet, a need to stay on top of these types of consumer “tweets” is growing rapidly and those companies that embark on a process to address social media will flourish. Those companies ignoring it will be left behind. Social Strategy 1, a division of ILD Corp., has developed an outsource solution for business to follow their social media mentions and actually “engage” the consumer. Knowing how your company is being “tweeted” about is one thing. While a traditional search engine optimization (SEO) company can tell you how many times your company is mentioned and an online reputation management (ORM) company can help deal with the complaints, actually knowing how to make these mentions work for YOU it is another thing entirely. Knowing what to do about it requires a trained professional analyst with expertise in developing business plans to “listen” to the consumer, “learn” about the consumer’s’ needs and then “engage” the consumer, addressing both positive and negative comments. Don’t let dust settle on the information you receive from the internet. Put it to work to enhance your company. If you are interested in seeing how Social Strategy 1 can help your business with its social media needs, please contact me to set up a no obligation, risk free assessment of your business. I will include access to our on-line reporting dashboards, analyst recommendations and other pertinent components of the SS-1 solution. I can be reached at

1 comment:

  1. I agree. Social media evolves everyday. We need to cope with the changes so we can avoid any further issues.

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